Sustainability
ReddMaten
Saving 'ugly' produce from going to waste
Timeline2024 - Present
RoleFounder & Full-Stack Developer
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01_challenge.txt
The Challenge
Every year, millions of tons of perfectly edible produce are discarded simply because they don't meet cosmetic standards. Farmers lose revenue, consumers miss out on affordable options, and the environmental impact is massive. Traditional supply chains have no room for 'imperfect' fruits and vegetables.
02_solution.txt
The Solution
Built ReddMaten, a direct-to-consumer marketplace connecting Norwegian farms directly to environmentally conscious consumers. The platform handles everything from farmer onboarding and inventory management to logistics coordination and subscription boxes. By cutting out middlemen and embracing imperfection, we created a win-win-win for farmers, consumers, and the planet.
03_results.txt
The Results
Building
Status
Early
Stage
2026
Launch
Norway
Focus
Technologies & Tools
Next.jsTypeScriptPrismaPostgreSQLVippsVercel